In talking to various restaurants about Takeout Online, it's interesting to note the vast variety of people I meet. People that are aggressive, shy, opinionated, quiet, people with accents, people who can't understand a word of English yet run restaurants somehow.
Mostly restaurant owners understand the many benefits of Takeout Online, yet some just don't seem to get it and even more importantly - they don't even seem to want to get it. Prior to the holidays we had a special where a restaurant could get a FREE web site, FREE setup on Takeout Online and if they choose to - they could have the entire benefit package for FREE... forever!
This was one of these situations where it was too good to be true (as always, for a limited time of course), but still... and yet some didn't want to sign up. There's a single legitimate reason not to sign up and that's where a restaurant has so much business that they just couldn't possibly handle any more. The unfortunate reality is that practically no restaurants fit such description, especially the smaller ones and all of them try to make more money by advertising, coupons etc.
So, the question (philosophically speaking) - why wouldn't a restaurant sign up for a service that offers them far greater efficiency in handling takeout orders, eliminates lost orders (according to statistics - 79% of phone takeout orders are lost, with 69% of those people going to a competitor instead), empowers the customers to order at their convenience & pace (while allowing people at the restaurant to do their job and not spend all kinds of time on the phone), provides an accurate & error-free order, certainly increases customer satisfaction, to name just some of the benefits?
The answer (logically speaking) totally eludes me. For whatever reason some people just don't get it... I'll leave it at that.
